Scratch & Celebrate: 7 Leaves Cafe's Lunar New Year Perks

February 16th, 2025

By Mia Leduc

Article topics: Seasonal Marketing, Food/Drink Industry, Rewards Strategy

In light of the Lunar New year, 7 Leaves Cafe celebrated throughout their stores with an exciting Limited Time Only Scratcher event, held from January 29th to February 4th! This marketing strategy aligned perfectly with the festive spirit of the holiday, serving as a key example of the power of season marketing in the food and drink industry.  

Businesses can strategically use seasonal promotions to engage customers by tapping into the cultural relevance of a specific time of year. For 7 Leaves Cafe, the Lunar New Year served as the perfect backdrop to create excitement around their offerings while encouraging customer loyalty. The event offered a range of enticing scratcher perk rewards, including:

• Free Upsize Upgrade

• Free Macaron

• BOGO (Buy One, Get One)

• Free Drink

• 777 Mobile App Leaves (exclusive app rewards)

HOW TO EARN: Customers could earn a scratcher for every $10 spent or by visiting a 7 Leaves franchise dressed in traditional attire such as áo dài, hanbok, qipao, etc. 

This creative reward system comes with various benefits:

• Community engagement and cultural participation

• Brand recognition through alignment with customer emotions and cultural traditions

• Increasing customer engagement and customer loyalty

• Creates a mutually beneficial relationship with customers 

Seasonal marketing and reward strategies are crucial components of a successful marketing plan in the food and drink industry. They not only provide a way to differentiate your brand but also help cultivate long-lasting customer relationships. Embracing the power of these strategies—whether through Lunar New Year or other key holidays—can help businesses stay top-of-mind and maintain a competitive edge in the market.